Blog

Retail Marketing & Retail Technology Blog

Gen Z, Grocery Price Wars, and Holid..

Brand voice: How to create the voice of your FMCG brand
In the retail industry, competition is fierce and brands need to do everything in their power to make sure that they att...
Shopper Marketing Weekly Snacks #07
Campaign scoop Audio advertising. When talking about keeping consumers engaged with ads, audio has strengths other platf...
Shopper Marketing Weekly Snacks #06
Campaign scoop Change is always good. Kevin Hart, one of the funniest celebrities shoot a commercial for Beyond Meat to ...
Unified customer experience: Tying up the online and the offline
Customer experience is one of the most important things you need to take into account in the retail industry. If shopper...
Shopper Marketing Weekly Snacks #05
Campaign corner
How to Market to Millennials and Gen Z Shoppers
Millennials have been shopping in stores for many years and they have shaped the way retailers market their products. No...
Shopper Marketing Weekly Snacks #04
Campaign scoop Paying tribute in an annoying way. Pringles takes an irritating walk down memory lane. In its latest soci...
Shopper Marketing Weekly Snacks #03
Let’s get physical!
In-store audio marketing: Speak the language of your shoppers
Innovation seems to be the main focus of retail businesses in the last few years. The impact of the COVID-19 pandemic an...
Shopper Marketing Weekly Snacks #02
Taking shopper experience to the next level
Top 5 Shopper Profiles for Grocery Stores
It’s important to know your customers and understand their needs and wants. This industry is changing constantly and so ...
Shopper Marketing Weekly Snacks #01
Putting the shopper experience first One-stop shopping. It’s 2022 and retailers know that customer experience is the key...
Shopper behavior: The most important indicator for a retail strategy
Nowadays, it’s a shopper-centric world. Unlike the 60s when customers didn’t have as many options, now, they can move fr...
Shelf Inventory Management: The trickiest issue in retail?
Brick and mortar retailers have a lot of challenges to deal with after two years of pandemic and a rapid online shopping...
On-shelf availability: How to keep your customers happy and shopping
Shoppers still love to come to the store to quickly grab the products they need or to stroll along the fully stocked she...
Sign up for news alerts, insights, and teachings!
See more by tag
Featured
Gen Z, Grocery Price Wars, and Holiday Shopping - Monthly Snacks #97
Grocerants, Private-label, and Retail media - Monthly Snacks #96
Top Trade Marketing Ideas for Success
Shopper Marketing in European Grocery Retail Stores
Blunt Marketing, Boomer preference, and Consumer loyalty - Monthly Snacks #95

The new generation of POS displays will completely rock your world.

Find out all about the interactive shelf advertising robot used by top FMCG brands around the world.

Be amazed
English
Product
Work
Resources
Company
Social

©Tokinomo. Copyright 2024. All Rights Reserved. Patent awarded A201500317, Patent pending A201900056
Terms & Conditions  -  Privacy Policy  

back to top