Blog – TOKINOMO (12)

Shopper Marketing Weekly Snacks #17

Campaign scoop The power of branding. When a brand manages to remain top of mind for shoppers, then the magic happens. H...

Referral Marketing: The power of recommendations

Getting new customers is challenging, especially in this competitive industry. The acquisition cost is rising for both e...

Shopper Marketing Weekly Snacks #16

Campaign corner La dolce vita. It’s time to live your best life. At least that’s what Velveeta is preaching in their com...

Green retailing: 5 easy-to-implement practices

Times and trends are changing rapidly. Nowadays, sustainability and green initiatives are the centers of attention. The ...

Shopper Marketing Weekly Snacks #15

Campaign scoop Thor’s Love for OldSpice. Playing Thor on stage is a hard job and without Old Spice, it seems almost impo...

How to increase brand awareness in-store

Nowadays, competition is fierce in most industries, including the retail sector. That’s why brands are trying their best...

Shopper Marketing Weekly Snacks #14

Campaign scoop A true commercial mash-up. What would be the weirdest combination of brands to promote their products? Th...

Rise in inflation influencing grocery advertising

A lot of events have happened in the last two years and most of them had an impact on the retail industry. The COVID-19 ...

Shopper Marketing Weekly Snacks #13

Campaign scoop Saving up. Prices have gone up on almost everything, including gas. Carpooling, choosing public transport...

Rainbow washing: What is it and why it needs to stop

It’s almost the end of June and the world seems to be filled with rainbow-colored flags. The retail industry is no stran...

Shopper Marketing Weekly Snacks #12

Campaign scoop Gold Lions. The Cannes Lions International Festival of Creativity took place just a few days ago and Ogil...

How to make your store more Instagramable with visual merchandising

People love to shop and this isn’t going to change. Even with the rising inflation and people saving up for an uncertain...

Shopper Marketing Weekly Snacks #11

Campaign scoop Music and food. What do brand activations and eggs 🥚 have in common? Apparently, a lot. Just Eggs wants ...

Supermarket advertising with POP marketing

When you walk into the supermarket, what makes you choose a bottle of pasta sauce over another one? Or a box of cereal o...

Shopper Marketing Weekly Snacks #10

Campaign scoop Blind Taste Test. How to show that people appreciate your flavored sparkling water? A blind taste test. I...

Top 10 Christmas Commercials and Ads from Retailers and Brands | 2024 Edition

Seasonal Trade Marketing Ideas to Drive In-store Engagement

Thanksgiving deals, Digital screens, and Private labels for Holidays - Monthly Snacks #98

Top 7 In-Store Retail Media Trends to Watch in 2025

Gen Z, Grocery Price Wars, and Holiday Shopping - Monthly Snacks #97

Tweets by Tokinomo

Retail Marketing & Retail Technology Blog

Top 10 Christmas Commercials and Ads..