Blog – TOKINOMO (12)

Shopper Marketing Weekly Snacks #15

Campaign scoop Thor’s Love for OldSpice. Playing Thor on stage is a hard job and without Old Spice, it seems almost impo...

How to increase brand awareness in-store

Nowadays, competition is fierce in most industries, including the retail sector. That’s why brands are trying their best...

Shopper Marketing Weekly Snacks #14

Campaign scoop A true commercial mash-up. What would be the weirdest combination of brands to promote their products? Th...

Rise in inflation influencing grocery advertising

A lot of events have happened in the last two years and most of them had an impact on the retail industry. The COVID-19 ...

Shopper Marketing Weekly Snacks #13

Campaign scoop Saving up. Prices have gone up on almost everything, including gas. Carpooling, choosing public transport...

Rainbow washing: What is it and why it needs to stop

It’s almost the end of June and the world seems to be filled with rainbow-colored flags. The retail industry is no stran...

Shopper Marketing Weekly Snacks #12

Campaign scoop Gold Lions. The Cannes Lions International Festival of Creativity took place just a few days ago and Ogil...

How to make your store more Instagramable with visual merchandising

People love to shop and this isn’t going to change. Even with the rising inflation and people saving up for an uncertain...

Shopper Marketing Weekly Snacks #11

Campaign scoop Music and food. What do brand activations and eggs 🥚 have in common? Apparently, a lot. Just Eggs wants ...

Supermarket advertising with POP marketing

When you walk into the supermarket, what makes you choose a bottle of pasta sauce over another one? Or a box of cereal o...

Shopper Marketing Weekly Snacks #10

Campaign scoop Blind Taste Test. How to show that people appreciate your flavored sparkling water? A blind taste test. I...

Customer loyalty vs customer satisfaction in-store

Customer experiences come in all shapes and sizes. Some shoppers might be in a hurry and just want to grab a quick snack...

Shopper Marketing Weekly Snacks #09

Campaign scoop Grab them all! Increased interest in healthier food choices increased the consumption of plant-based food...

Shopper engagement: How to have the wow-factor in-store

Customers that step foot inside your store are ready to make a purchase or, at least, they are considering it. Unlike sh...

Shopper Marketing Weekly Snacks #08

Campaign Scoop Always refreshing. What do you do when you mistakenly eat the spiciest peppers? How about when you fall a...

Gen Z, Grocery Price Wars, and Holiday Shopping - Monthly Snacks #97

Grocerants, Private-label, and Retail media - Monthly Snacks #96

Top Trade Marketing Ideas for Success

Shopper Marketing in European Grocery Retail Stores

Blunt Marketing, Boomer preference, and Consumer loyalty - Monthly Snacks #95

Tweets by Tokinomo

Retail Marketing & Retail Technology Blog

Gen Z, Grocery Price Wars, and Holid..