Blog – TOKINOMO (11)

Shopper marketing books: 10 insightful reads for shopper marketing professionals

Every retail professional wants to stay on top of his game. Constantly learning about shopper behavior is a must in this...

Ageism, Automation, and Food Preferences - Weekly Snacks #23

Campaign scoop Hard I Dew. Ever loved a beverage so much that you want to marry it? Well, Hard MTN Dew gives you that po...

Brand recall: Does your brand stand out?

It’s complicated to stay top of mind in a competitive market. Hundreds of brands fighting to attract the attention of sh...

Shopper benefits and sustainability - Weekly Snacks #22

Campaign Corner Triangles: they're everywhere. Triangles are everywhere and they look like chips. Doritos launched a new...

Brand perception: Find out how your customers really feel about your brand

Customers have a lot of brands and products to choose from. How does one choose a type of toothpaste over another? Is th...

Shopper Marketing Weekly Snacks #21

Campaign corner Raw Manifesto. We all love a good commercial that involves pets, right? You can see the most adorable fu...

How to support shoppers during the rising cost of living issue

We’ve talked about the most pressing challenges grocers are facing at the moment in our latest expert round-up. One of t...

Shopper Marketing Weekly Snacks #20

Campaign scoop No compromise. We all know that family vacations are not considered relaxing. Pepsi Zero is here for all ...

How to humanize your FMCG brand to bond with shoppers

The FMCG sector is a competitive one. Thousands of products from hundreds of brands are displayed to the shoppers in sup...

Shopper Marketing Weekly Snacks #19

Campaign scoop

The future of grocery retail | Expert round-up

A pandemic, the rising inflation and cost-of-living, everchanging trends, demanding customers, and supply chain issues. ...

Shopper Marketing Weekly Snacks #18

Campaign scoop Keeping it cool. Some things should never change, while others might need some refreshing from time to ti...

Shopper Marketing Weekly Snacks #17

Campaign scoop The power of branding. When a brand manages to remain top of mind for shoppers, then the magic happens. H...

Referral Marketing: The power of recommendations

Getting new customers is challenging, especially in this competitive industry. The acquisition cost is rising for both e...

Shopper Marketing Weekly Snacks #16

Campaign corner La dolce vita. It’s time to live your best life. At least that’s what Velveeta is preaching in their com...

Top 7 In-Store Retail Media Trends to Watch in 2025

Gen Z, Grocery Price Wars, and Holiday Shopping - Monthly Snacks #97

Grocerants, Private-label, and Retail media - Monthly Snacks #96

Top Trade Marketing Ideas for Success

Shopper Marketing in European Grocery Retail Stores

Tweets by Tokinomo

Retail Marketing & Retail Technology Blog

Top 7 In-Store Retail Media Trends t..