Nowadays, competition is fierce in most industries, including the retail sector. That’s why brands are trying their best to stay on top of the competition. Some brands focus on creating and selling new products that are trendier, like plant-based products. Other brands try to focus on their best-selling products.
No matter the approach, it means nothing if customers haven’t heard of your brand. You can have the best products, but if nobody knows about them, then nobody would purchase them. In this article, we are going to focus on brand awareness and how you can increase it, even at the point of purchase.
Brand awareness refers to the level of familiarity (awareness) consumers have with a certain brand. To put it in other words, brand awareness is the measure of how recognizable a brand is to its target audience.
As we’ve mentioned before, if customers haven’t heard about your brand, they will be more reluctant to purchase one of your products. Actually, 71% of consumers said it was very or somewhat important that they recognize a brand before they make a purchase.
It’s important to focus on promoting your brand and your products both inside the store and online, if you want to increase sales and customer loyalty. When customers have heard about your brand, they will be more likely to make a purchase, even if it’s just to try out your products. Let’s see what are the best ways to increase brand awareness in-store.
One of the most important things when it comes to brand awareness is to make sure that your products are available at any time in-store. Out-of-stock is one of the major issues that impact customer satisfaction and sales. If you have a promotion, then it’s even more important to check the availability of your products in-store. Customers will be disappointed if they saw your promotions, yet your products are not available on the shelf.
Brand activations are great ways to increase brand awareness and sales in-store. Try to create a brand activation that actually raises the interest of your customers and engages them at the point of purchase.
Shelf placement is yet another important thing when it comes to brand awareness. The best spots are right in the middle, at eye level, so that customers can grab your product quickly and easily. Apart from making sure that your products are placed in the best spots, try to use end caps and self-standing displays when you have a campaign for larger exposure.
One of the best ways to increase brand awareness at the point of purchase is to use Tokinomo. The robotic POP display can make your products come to life and increase customer engagement. Also, when using Tokinomo for a campaign, 40% of customers will remember the name of your brand and product.
Last but not least, implementing in-store promotions from time to time or when you have a new product, is a great opportunity for customers to get “acquainted” with your brand. There are different types of promotions that you can try out to persuade your customers to buy more.
With the help of these in-store brand awareness tactics, you will allow shoppers to meet your brand and create a connection. Being top of mind is extremely important in this competitive industry. Understand the needs of your customers and offer them campaigns that will engage and entertain them.