The store shelf is an important touchpoint on the customer journey of any shopper. From the decision to go to the store up to going home with the products, there are a few touchpoints where brands need to pay attention to how they are perceived by customers. Even the smallest detail can make it or break it for the shopper.
In this article, we are going to focus on the importance of having a strong shelf presence, especially as an FMCG brand. Also, we’re going to give you a few insights on how you can improve your shelf presence.
Shelf placement is known as where the products of a certain brand are placed in a brick and mortar store. Not just the aisle or the shelf they are placed on, but how they are displayed.
Shelf presence is crucial for FMCG brands, especially since most consumer goods are sold exclusively in-store. That’s why brands need to focus on where and how their products are displayed in grocery stores.
A strong shelf presence can increase brand awareness and brand loyalty. Remember that your brand is not how you see it, it’s how your customers perceive it. The shelf presence has an important role to play in how customers perceive your brand and your products. Anything from packaging to merchandising can impact sales and the image of the brand.
Customers tend to buy products from brands whose values align with their own. This is why shoppers will spend 46% more on products from brands they see as valuable or from those who support the community or individuals. What does this have to do with shelf presence? A lot! If you are a brand that protects the environment, this should be shown in your shelf placement and packaging. And this is just one example.
You can look at shelf presence as an overview of your brand. It shows people an image of your brand and your products. Knowing how important shelf presence is for your brand, we’ve prepared a few best practices you should follow to increase brand awareness and sales.
The shelf presence is much more than shelf placement. It starts with the way your product is packaged. The colors used, along with material and text play an important role in the image of your brand. Also, packaging can encourage impulse purchases.
Keep in mind that while it is important to follow trends, when it comes to the packaging you might need to think twice before changing the aspect of your products.
Placing your product on the shelves of big retailers is challenging. However, it gives you the brand and product awareness you need. As you know, products are not placed randomly in-store. There are a few things you need to consider when it comes to placement:
Apart from having the best shelf placement for your products, you might also want to consider engaging with your customers right at the point of sale. Tokinomo, the robotic POP display, can help you attract customers and increase sales.
Since the market is saturated, it’s a challenge for brands to stand out. A brand activation with the help of Tokinomo can help you differentiate your products.
Having a strong shelf presence is extremely important in this saturated market. With the help of innovative solutions like Tokinomo, you can make your products stand out. Also, with this kind of brand activation, you engage your customers and increase sales right at the point of purchase.
If you want to stay on top of the competition, promote your products, and increase your sales, try out these 3 best practices in-store. With a strong shelf presence and the right message, customers will fall head over heels for your products.