Campaign scoop
Meow Mix. What’s cuter than 1 cat singing a Meow Mix jingle? 5 cats dressed in denim singing the jingle like a 90s band. The Meow Mix commercial shows us what we didn’t know we needed - cats singing with NSYNC member JC Chasez alongside them. Cute and catchy!
Nude granola. A unique marketing campaign by Bear Naked Granola, a brand owned by Kellogg's. The campaign centers around the concept of "nude hiking," where the brand is encouraging people to explore nature while eating their granola. The goal is to promote a healthy and active lifestyle while enjoying the product. The campaign seeks to connect with outdoor enthusiasts and emphasize the natural ingredients in their granola.
Technology in retail
AR make-up. Dufry aims to enhance the airport shopping experience by offering virtual makeup try-on tools to customers. Travelers can use their smartphones to virtually try on makeup products, enabling them to make more informed purchase decisions without physical contact with the products. The integration of AR technology into the airport retail environment aims to provide a safer and more engaging shopping experience for travelers.
BNPL decline. Buy Now, Pay Later services allow consumers to make purchases and pay for them in installments over time. However, the growth of BNPL app downloads has slowed down recently. The decline in downloads is attributed to several factors, including increased competition in the BNPL market and concerns about consumer debt and financial stability.
Experts sharing their knowledge
Online grocery. What are the most and least obvious hurdles holding back online grocery profitability? Will extra fees to shoppers or vendors likely be necessary or are other solutions becoming apparent? These are the questions that retail experts answered in one of Retail Wire’s discussions. Here’s what Dave Bruno mentioned:
Digital goods. Are brands, especially those that want to appeal to upcoming generations, doing enough with digital goods to grow business and loyalty? How can other brands onboard their customers into their communities as effectively as A Bar Above has with its training courses and other digital products? Various retail experts answered these questions in one of Retail Wire’s discussions. This is what Brian Cluster stated:
In other news
Suppy chain. A new report from FMI - The Food Industry Association and Boston Consulting Group suggests that supply chain leaders should invest in automation and labor retention programs to ensure business continuity, maintain service levels, and reduce cost variations. The report highlights various automation options, such as receiving, putting away, picking, and packing, which can lead to different labor productivity improvements in facilities.
Reducing food waste. There’s a growing emphasis on reducing food waste in the grocery retail industry, driven by the push for sustainability. Technological advancements play a crucial role in addressing this challenge, offering data-driven approaches to optimize operations and minimize waste. Key technologies such as data analytics and predictive models help retailers gain insights into consumer demand and make informed inventory management decisions.
