Blog – TOKINOMO | Nicoleta (8)

Retail Marketing Trends 2023: What to expect this year

If you’ve read our “Retail Year In Review 2022” article, then you know a lot has happened in the last year in this indus...

In-store payments, Grocery Growth, and Holiday Trends - Weekly Snacks #38

Campaign scoop No Judgment. Drinking a cold beer at work might be satisfying, but not such a great idea. In this ad, Pau...

The Retail Year in Review 2022

Happy New Year! Did you miss us during this holiday season? We sure did! While 2023 is here and we are not ready to let ...

Retail Resources 2023: Best blogs, podcast, guides, and books for retail professionals

Are you looking for ways to prepare for the challenges of the retail industry in 2023? We've compiled a list of the best...

Grocery trends, holiday commercials, and Super Saturday - Weekly Snacks #37

Holiday commercials Macy is speechless. You know the moment when you give somebody you love a gift and hold your breath ...

Retail Events 2023: Conferences and shows you need to attend

The new year is just around the corner which means it’s time to plan the new year’s schedule. If you are a retail profes...

Retail predictions, customer loyalty, and holiday merchandising - Weekly Snacks #36

Christmas commercials Relaxed Christmas. Oh, the Christmas holiday! A few days off that are filled with overbuying, cook...

Retail Predictions for 2023: Retail Experts Discuss What’s In Store for Retail Marketing

2023 is just around the corner and we want to give you a head start. That’s why we’ve talked with top retail influencers...

Christmas commercials, Cyber Monday spending, and Shoppable videos - Weekly Snacks #35

The battle of Christmas commercials Asda’s Elf. This Christmas commercial is witty and funny thanks to Buddy the Elf. Yo...

Purpose-driven marketing campaigns for FMCG brands

Shoppers are expecting more from brands. Customers are no longer just looking for products, they want an experience and ...

Virtual store, Holiday tension, and Digital coupons - Weekly Snacks #34

Campaign Corner Snowman snack. When you have great snacks, everybody wants a taste. In this commercial, PepsiCo shows th...

Top 7 Best Retail Marketing Books for Brands and Retailers

Retail is a challenging industry, considering how much it changed in the last few years. That’s why it is important to k...

Purpose Marketing, Metaverse, and Facial recognition - Weekly Snacks #33

Campaign scoop Purpose Marketing. What if a raccoon recycled more than you? Well, this might be true considering the lat...

Digital Signage for grocery advertising

People have been shopping in-store for ages. Over time a lot has changed. From the assortment of products to the techniq...

Holiday drinking, DTC, and Customer Behaviour - Weekly Snacks #32

Campaign corner True self. Pineapple juice might not be the most common choice for most people. This commercial from Dol...

Gen Z, Grocery Price Wars, and Holiday Shopping - Monthly Snacks #97

Grocerants, Private-label, and Retail media - Monthly Snacks #96

Top Trade Marketing Ideas for Success

Shopper Marketing in European Grocery Retail Stores

Blunt Marketing, Boomer preference, and Consumer loyalty - Monthly Snacks #95

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Retail Marketing & Retail Technology Blog

Gen Z, Grocery Price Wars, and Holid..