Blog – TOKINOMO | Nicoleta (6)

InStore Disrupt: Key takeaways from Top Retail Influencers

InStore Disrupt 2023 is a wrap! We created InStore Disrupt to give retail professionals and other like-minded people an ...

Rational vs Emotional purchases: What drives customers to buy your product?

Have you ever wondered why customers choose to buy certain products? What motivates their decision-making process? The a...

Digital screens, Panic buying, and Experiential retail - Weekly Snacks #57

Campaign corner Death to plastic. Did you know that only 5% of plastic is actually recycled? In Liquid Death’s recent co...

Robots in store, Livestream shopping, and Retail Sales - Weekly Snacks #56

Campaign corner Gym routine. Propel has a new advertising campaign featuring actor Michael B. Jordan. In the campaign, J...

Artificial intelligence in Retail: Great ways to use it

Everybody has heard about ChatGPT. While this is the most well-known use of artificial intelligence, this technology is ...

Time of the store, Mobile Shopping, and In-Store Disrupt 2023 - Weekly Snacks #55

Campaign corner Adieu. Corona’s recent commercial shows that relaxation means different things to different people. Whil...

In-Store Disrupt 2023 - Online event powered by Tokinomo

In-store, online, omnichannel, and multichannel. No matter the channel shoppers choose, we all have the same goal - to p...

Shopping feed, InStore Disrupt, and Instacart Update - Weekly Snacks #54

Campaign corner Stay smart. In Smartwater’s commercial, Pete Davidson's working smart by just video-calling in for his S...

AR in Retail, Indie Revival, and Grocery purchases - Weekly Snacks #53

Campaign corner Add some “bueno”. According to Tajín’s commercial, its blend of chili, lime, and salt boasts a unique fl...

Consumer Forecast 2024: How to Engage the Shopper Profiles of Tomorrow

A shopper profile is a description of a type or a set of customers. It describes the preferences and typicalities of a c...

Shopping habits, Retail Media, and Virtual Fitting Rooms - Weekly Snacks #52

Campaign corner Taste tester. In Hershey’s commercial, we find out that Lane, a kid, chose to dress up as a Hershey's ta...

AI in Retail, online grocery, and virtual stores - Weekly Snacks #51

Campaign corner Only the best. In Farmer’s Dog’s commercial a woman shares the tale of how her family welcomed a golden ...

Lack of innovation, purpose marketing, and eCommerce sales - Weekly Snacks #50

Campaign corner Fill it up. Pot Noodle's latest campaign, "Nothing Fills a Hole Like Pot Noodle," presents Pot Noodle as...

shopper experience
Apr 5,2023

Buy now, pay later: What is the impact of flexible payments?

This rising inflation is impacting the way we shop and what we add to our carts. While some social categories might stil...

Automated retail, trading down, and BNPL in grocery - Weekly Snacks #49

Campaign corner Bitter ending. Many things have bitter endings, but your beer doesn’t have to have one. Heineken Silver’...

Top 10 Christmas Commercials and Ads from Retailers and Brands | 2024 Edition

Seasonal Trade Marketing Ideas to Drive In-store Engagement

Thanksgiving deals, Digital screens, and Private labels for Holidays - Monthly Snacks #98

Top 7 In-Store Retail Media Trends to Watch in 2025

Gen Z, Grocery Price Wars, and Holiday Shopping - Monthly Snacks #97

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Retail Marketing & Retail Technology Blog

Top 10 Christmas Commercials and Ads..