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Retail Marketing & Retail Technology Blog

Everybody has heard about ChatGPT. While this is the most well-known use of artificial intelligence, this technology is ...
Campaign corner Adieu. Corona’s recent commercial shows that relaxation means different things to different people. Whil...
In-store, online, omnichannel, and multichannel. No matter the channel shoppers choose, we all have the same goal - to p...
Campaign corner Stay smart. In Smartwater’s commercial, Pete Davidson's working smart by just video-calling in for his S...
Campaign corner Add some “bueno”. According to Tajín’s commercial, its blend of chili, lime, and salt boasts a unique fl...
A shopper profile is a description of a type or a set of customers. It describes the preferences and typicalities of a c...
Campaign corner Taste tester. In Hershey’s commercial, we find out that Lane, a kid, chose to dress up as a Hershey's ta...
Campaign corner Only the best. In Farmer’s Dog’s commercial a woman shares the tale of how her family welcomed a golden ...
Campaign corner Fill it up. Pot Noodle's latest campaign, "Nothing Fills a Hole Like Pot Noodle," presents Pot Noodle as...
This rising inflation is impacting the way we shop and what we add to our carts. While some social categories might stil...
Campaign corner Bitter ending. Many things have bitter endings, but your beer doesn’t have to have one. Heineken Silver’...
After the Pandemic changed the way we shop, customers are expecting a lot more from retailers. A lot of consumers got us...
Campaign corner Smart Jar. Hellmann's, a popular mayonnaise brand, has released a new product called "Hellmann's Smart J...
In this competitive industry, it’s crucial to maintain your loyal customers. Nowadays, shoppers have so many options to ...
Campaign Corner From farm to bag. Lay’s wants to show consumers that their chips are made out of real potatoes from loca...

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