Blog – TOKINOMO | Nicoleta (5)

Dynamic pricing, Gen Z, and Financial burdens - Weekly Snacks #66

Campaign corner Better with. Pepsi and agency Alma were recognized by the industry for their outstanding 2021 "Better Wi...

Retail pricing strategies: Which one is the right one for your FMCG products?

Everybody knows about the four Ps of marketing. Product, Price, Place, and Promotion are the core of marketing. In this ...

Biometric payment, grocery insights, and free returns - Weekly Snacks #65

Campaign corner Dehydration. Is dehydration making you disappear? In Getorade’s new commercial, a basketball player prep...

Retail Tech Checklist: What does a brick and mortar retailer need in its tech stack?

While the COVID-19 pandemic has speeded up the adoption of online shopping, this doesn’t mean that brick-and-mortar stor...

BNPL decline, online groceries, and the supply chain - Weekly Snacks #64

Campaign scoop Meow Mix. What’s cuter than 1 cat singing a Meow Mix jingle? 5 cats dressed in denim singing the jingle l...

Revolutionizing Retail: how smart retail displays are reshaping the shopping experience

The retail industry is rapidly evolving and technology has an important role to play in this. Since 80% of retail sales ...

Online sales, Grocery digital path, and Multicultural aisles - Weekly Snacks #63

Campaign corner Peculiar mural. Planters introduces its new line of flavored cashew snacks with an “interesting” commerc...

Gamification in Retail: captivating shoppers through interactive elements

In today's highly competitive retail industry, businesses are constantly searching for innovative strategies to improve ...

Food waste, Grocery trends, and Back-to-school - Weekly Snacks #62

Campaign corner Hate comments. Liquid Death did it again. The brand released a complete music video this week for one of...

10 essential retail metrics and KPIs for brick and mortar retailers

While you might think that only sales are the indicator of a top-performing store, there are various KPIs and metrics th...

4th of July, Unattended retail, and Shopping Hub - Weekly Snacks #61

Campaign corner Superbowl excitement. Pepsi is bringing the excitement of the Super Bowl halftime show to the UEFA Champ...

The importance of data analytics for brick and mortar stores

It's time to dive into the world of data analytics and how it can supercharge brick-and-mortar stores. In this article, ...

Grocery inflation, Artificial intelligence, and In-house production - Weekly Snacks #60

Campaign scoop Press Play. Rockstar, the energy drink, plans to recruit several musicians as brand ambassadors in order ...

Online prices, DTC era, and Back-to-school campaigns - Weekly Snacks #59

Campaign corner Get a vasectomy. Ryan Reynolds and Jessie James Decker have joined forces once again to create a third v...

Cost-effective in-store marketing solutions for smaller brands

Most brands are looking at new ways to promote their products and focusing on digital experiences, but they are forgetti...

Retail Marketing & Retail Technology Blog

2024 in Retail and In-store Marketin..