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Gen Z, Grocery Price Wars, and Holid..

Retail analytics: Empirical data helping retailers grow
In-store, online, hybrid, omnichannel, these are just a few faces of the retail industry that can be associated with ret...
Word-of-mouth marketing in retail: Drive sales and build brand loyalty
Brands and retailers want the same things: build brand loyalty and drive sales. However, this is not an easy challenge. ...
Customer insights: How to collect and take advantage of customer data
Considering how competitive and ever-changing the retail industry is, retailers need to find better ways to entertain an...
Shopping centers-as-a-service: Reinventing retail
Retail is constantly changing to meet the demands of its customers. While eCommerce is seeing a constant rise in custome...
How to succed at retail marketing in 2022
The retail industry is ever-changing and the demands of the customers are increasing as we speak. Actually, during the p...
Visual merchandising trends to follow in 2022
Attracting the attention of shoppers in-store is extremely important. While more and more people are shopping online, br...
Customer touchpoints in retail: Impress and engage
The pandemic has affected the way people shop. Also, 75% of the 33,000 customers mentioned that they changed the brands ...
Top retail resources for 2022: Blogs, podcasts, guides, newsletters
2022 might be a challenging year for retailers. Considering the chain supply issues and the demanding customers, retaile...
Proximity marketing: Offer a more personalized in-store experience
By the end of 2022, it is predicted that there will be 7.26 billion mobile phone users. Considering this, retailers need...
Guerrilla Marketing In-store: Is it a good idea for FMCG brands?
Amazing, surprising, maybe a stunt? These are some words that can describe what customers think about guerrilla marketin...
Personalization in-store: Is it possible?
Customers are demanding more from retailers and brands. The pandemic, the increase in online shopping, and the omnichann...
Customer experience trends in retail to follow in 2022
2022 is just a few days away and it’s important to prepare your strategy for next year. Taking into account the Pandemic...
Retail events and conferences to attend in 2022
The retail industry has changed a lot in the last few years, especially due to the Pandemic. It’s important for brand ma...
Holiday marketing in-store for FMCG brands
Tis the season to be jolly! Also, it’s that time of year when customers are buying a lot more and spending more time in-...
Product differentiation for FMCG brands in-store
When customers step foot inside a grocery store, they are bombarded with options. As you know, the market is saturated a...
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Gen Z, Grocery Price Wars, and Holiday Shopping - Monthly Snacks #97
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