Blog – TOKINOMO | Nicoleta (12)

Shopper Marketing Weekly Snacks #09

Campaign scoop Grab them all! Increased interest in healthier food choices increased the consumption of plant-based food...

Shopper engagement: How to have the wow-factor in-store

Customers that step foot inside your store are ready to make a purchase or, at least, they are considering it. Unlike sh...

Shopper Marketing Weekly Snacks #08

Campaign Scoop Always refreshing. What do you do when you mistakenly eat the spiciest peppers? How about when you fall a...

Brand voice: How to create the voice of your FMCG brand

In the retail industry, competition is fierce and brands need to do everything in their power to make sure that they att...

Shopper Marketing Weekly Snacks #07

Campaign scoop Audio advertising. When talking about keeping consumers engaged with ads, audio has strengths other platf...

Shopper Marketing Weekly Snacks #06

Campaign scoop Change is always good. Kevin Hart, one of the funniest celebrities shoot a commercial for Beyond Meat to ...

shopping experience
May 11,2022

Unified customer experience: Tying up the online and the offline

Customer experience is one of the most important things you need to take into account in the retail industry. If shopper...

Shopper Marketing Weekly Snacks #05

Campaign corner

How to Market to Millennials and Gen Z Shoppers

Millennials have been shopping in stores for many years and they have shaped the way retailers market their products. No...

Shopper Marketing Weekly Snacks #04

Campaign scoop Paying tribute in an annoying way. Pringles takes an irritating walk down memory lane. In its latest soci...

Shopper Marketing Weekly Snacks #03

Let’s get physical!

In-store audio marketing: Speak the language of your shoppers

Innovation seems to be the main focus of retail businesses in the last few years. The impact of the COVID-19 pandemic an...

Shopper Marketing Weekly Snacks #02

Taking shopper experience to the next level

shopper marketing
Apr 13,2022

Top 5 Shopper Profiles for Grocery Stores

It’s important to know your customers and understand their needs and wants. This industry is changing constantly and so ...

shopper marketing
Apr 12,2022

Shopper Marketing Weekly Snacks #01

Putting the shopper experience first One-stop shopping. It’s 2022 and retailers know that customer experience is the key...

Seasonal Trade Marketing Ideas to Drive In-store Engagement

Thanksgiving deals, Digital screens, and Private labels for Holidays - Monthly Snacks #98

Top 7 In-Store Retail Media Trends to Watch in 2025

Gen Z, Grocery Price Wars, and Holiday Shopping - Monthly Snacks #97

Grocerants, Private-label, and Retail media - Monthly Snacks #96

Tweets by Tokinomo

Retail Marketing & Retail Technology Blog

Seasonal Trade Marketing Ideas to Dr..