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Retail Marketing & Retail Technology Blog
Top 10 Christmas Commercials and Ads..
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Nicoleta
Dec 20,2024
shopper marketing
trade marketing
Seasonal Trade Marketing Ideas to Drive In-store Engagement
Seasonal trade marketing is a game-changer for FMCG brands. Holidays, cultural events, and changing seasons create windows of opportunity to captivate...
Nicoleta
Dec 12,2024
shopper marketing
weekly snacks
Thanksgiving deals, Digital screens, and Private labels for Holidays - Monthly Snacks #98
Christmas is just around the corner and brands have started to release their Christmas campaign and commercial. Let’s see two of those campaigns:
Nicoleta
Dec 4,2024
shopper marketing
retail media
Nov 28,2024
Top 7 In-Store Retail Media Trends to Watch in 2025
In-store retail media has evolved into a critical tool for engaging customers at the point of purchase. In today’s digit...
Read More
shopper marketing
weekly snacks
Nov 1,2024
Gen Z, Grocery Price Wars, and Holiday Shopping - Monthly Snacks #97
Campaign corner Halloween is one of the most appreciated holidays and brands are “fighting” to show their products with ...
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shopper marketing
weekly snacks
Oct 2,2024
Grocerants, Private-label, and Retail media - Monthly Snacks #96
Campaign corner Chilled for eternity. We haven’t talked about Liquid Death for a while, right? Well, if you are looking ...
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in-store marketing
shopper marketing
retail trends
Sep 17,2024
Top Trade Marketing Ideas for Success
Trade marketing is a crucial aspect of any business's success in today's highly competitive market. By effectively imple...
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in-store marketing
shopper marketing
retail trends
Sep 13,2024
Shopper Marketing in European Grocery Retail Stores
Shopper marketing has evolved significantly in recent years, especially within the European grocery retail sector. As co...
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shopper marketing
weekly snacks
Sep 2,2024
Blunt Marketing, Boomer preference, and Consumer loyalty - Monthly Snacks #95
Campaign corner Smells like…Mayo? You know those great commercials for perfumes in which a celebrity goes on the mountai...
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Tokinomo
retail media
Aug 26,2024
How Retail Media is Transforming the Grocery Retail Industry
Retail media has become increasingly influential in the grocery sector, revolutionizing the way brands connect with cons...
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Tokinomo
customer experience
Retail experience
Aug 2,2024
Creating Unified Retail Experiences
Creating a seamless and unified shopping experience has become paramount. Retailers must effectively blend their online ...
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Tokinomo
customer experience
Retail experience
interactive displays
Jul 25,2024
Best Practices for Placing and Managing Interactive Displays
Interactive displays have become an indispensable tool for businesses and organizations seeking to engage their audience...
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Tokinomo
shopper marketing
consumer decision making
Jul 25,2024
The Role of Emotions in Consumer Decision-Making
Understanding consumer decision-making is crucial for businesses seeking to capture the attention and loyalty of their t...
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Tokinomo
shopper marketing
shopper engagement
experiential marketing
Jul 25,2024
The Impact of Sensory Marketing on Shopper Engagement
Sensory marketing is a powerful tool that can greatly impact shopper engagement. It taps into the various senses of cons...
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Tokinomo
shopper experience
future of retail
Jun 28,2024
Next Generation Demand Creation
In today's ever-evolving business landscape, demand creation has become a crucial aspect of success for companies across...
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Top 10 Christmas Commercials and Ads from Retailers and Brands | 2024 Edition
Seasonal Trade Marketing Ideas to Drive In-store Engagement
Thanksgiving deals, Digital screens, and Private labels for Holidays - Monthly Snacks #98
Top 7 In-Store Retail Media Trends to Watch in 2025
Gen Z, Grocery Price Wars, and Holiday Shopping - Monthly Snacks #97
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